On-Page SEO Frequently Asked Questions (FAQ)

On-Page SEO is all about doing optimization on web pages to improve both search engines and user experience. It’s also called Onsite SEO.

This includes optimization of HTML source code like Title tags, Heading tags, Canonical, Internal Links, and Content of a webpage.

On-Page SEO helps to improve the webpage’s content and various HTML tags in the source code. Doing On-Page SEO can help in increasing your rankings, organic traffic, and conversions from search engines.

There are several On-Page SEO factors as highlighted below that impact rankings in organic search engine results:
– Title and Description tags
– Heading tags (H1 – H6)
– URL Optimization
– Content Optimization
– Relevant Internal links
– Related Outbound links
– Image optimization
– Canonical tag

The title tag is an HTML tag that helps to understand the topic of a particular webpage in short. The title tag can be seen as a clickable link within search engine results pages (SERPs).



Each webpage should have a unique title tag and recommended length for the title is 50 to 60 characters. Google shows a maximum of 60 characters of any web page’s title tag in its search results.

But recently in February 2021, Gary Illyes confirmed in a Search Central Live video that the Title tag can be longer than the displayable space if it’s relevant.

Description tag is another HTML tag that provides brief text about a webpage. Description tag can be seen under the clickable Title tag within search engine results pages (SERPs).



Each webpage should have a unique description tag with your targeted keyword as it can boost click-through rate (CTR). The recommended length for description is 150 to 160 characters as currently, Google shows a maximum of 160 characters in search results.

Heading tags, which consists of H1 to H6 HTML elements, add headings and subheadings within your content, making your whole content easy to understand for both users and search engines.



Using a single H1 heading tag within your webpage content is a good practice. H1 tag comes at the top or start of body content and others like H2, H3, or more should be leveraged in subheadings for further paragraphs as per the need.

Every webpage is identified with a URL, Universal Resource Locator, as its the address of a webpage. URL optimization is to keep the URL name and format search engines friendly. Below are few things to consider while creating an SEO-Friendly URL:
– Include the main keyword within the URL to depict what a webpage is about.
– URL should include “-” as separators to be search engine friendly.
– URL structure should be clear as to depict the exact location of a webpage within the website.

Content optimization is all about creating search engines and users friendly content. This type of content used to be high quality with relevant context.

Google considers longer content for rankings like Neil Patel writes around 2300 words content or Yoast recommends high-quality content of 1000 or more words can rank well in search engines.

An internal link is to link a webpage with another webpage on the same website. Internal linking helps to improve the crawling of a website which also helps in better rankings within SERPs.

Outbound links are the links added in a website to another related website. SEMrush explains all about Outbound links perfectly. Authoritative external links in the body content build trust for your website in search engines and users.

Image Optimization includes adding add an Alt tag, also called alternate tag, on images. This also includes creating optimized image URLs. Image with correct Alt tag and image URL helps search engines to understand an image correctly.

The canonical tag is an HTML tag that tells Google about which URL should be considered for indexing in SERPs.



This solves the duplicate content issues in your website if you have multiple pages with the same content.

Page speed refers to the time taken by your website while loading. As fast your website page will load as good will be the user experience of your website. Google provides a PageSpeed Insights tool to analyze the page speed performance of a website page.

Here you can see the page speed score of your website page for both Desktop and Mobile devices separately. In addition, it shows several opportunities as suggestions to make your webpage’s speed faster.

Breadcrumb is the complete path of any webpage within a website which is shown usually at the top of the body content. This helps to understand any webpage’s navigational path from the website’s Home page.