Google is ready to add core web vitals in existing search signals to make new page experience signals as a ranking factor soon. So all website owners must be improving their websites to meet the new page experience signals. This will help website owners to provide a quality page experience to their users. We have checked website performance for the top 5 Fortune 500 company websites by doing their core web vitals audit.
Core Web Vitals Metrics
Core Web Vitals include 3 metrics which needs to be considered by website owners. These include:
- Largest Contentful Paint (LCP): This measures how quickly a webpage loads. LCP should be within the first 2.5 seconds.
- First Input Delay (FID): This measures how soon you interact with the webpage. It should be less than 100 milliseconds.
- Cumulative Layout Shift (CLS): This measures how stable a webpage is while it uploads and while you interact with the page. CLS score should be up to 0.1.
Fortune 500 Companies
Every year Fortune magazine ranks the 500 largest United States (U.S.) companies based on the total revenue for their respective fiscal years. So we have considered the top 5 Fortune 500 companies for the year 2020 to see whether their websites meet new core web vitals signals or not? We have used Measure (web.dev) to do the core web vitals audits for these websites.
1. Walmart
Walmart is the Number 1 largest company in the United States based on its total revenue of $548,743 Million in the year 2020. It’s an eCommerce company with more than 4K stores in the U.S.
Let’s see how Walmart’s website performs in terms of core web vitals.
There are 3 metrics of core web vitals which include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Web Dev measure results for Walmart show this website is not ready for core web vitals.
| Core Web Vitals Metrics | Standard Stats | Walmart Stats |
|---|---|---|
| Largest Contentful Paint | 2.5 Seconds | 12.9 Seconds |
| First Input Delay | 100 Milliseconds | Time to Interactive – 12.3 Seconds Total Blocking Time – 910 Millisecond |
| Cumulative Layout Shift | Less than 0.1 | 0.528 |
But the domain authority (DA) of the Walmart website is 93 which shows it has plenty of quality backlinks and a greater ability to rank in search engines.
2. Amazon
Amazon is the Number 2 largest company in the United States based on its total revenue of $347,945 Million in the year 2020. It’s an Internet Services and Retailing company in Seattle, U.S.
Let’s see how Amazon’s website performs in terms of core web vitals.
Web Dev measure results for Amazon show this website is good in only one metrics i.e. Cumulative Layout Shift (CLS) but the rest of the 2 metrics need improvement. But overall it’s in better core web vitals status as compared to Walmart.
| Core Web Vitals Metrics | Standard Stats | Amazon Stats |
|---|---|---|
| Largest Contentful Paint | 2.5 Seconds | 2.9 Seconds |
| First Input Delay | 100 Milliseconds | Time to Interactive – 9.0 Seconds Total Blocking Time – 330 Millisecond |
| Cumulative Layout Shift | Less than 0.1 | 0.002 |
The domain authority (DA) of the Amazon website is 96 which indicates it has plenty of quality backlinks and a greater ability to rank in search engines.
3. ExxonMobil
ExxonMobil is at 3rd Number in the United States based on its total revenue of $264,938 Million in the year 2020. It’s a Petroleum Refining company from Irving, Texas in the U.S.
You can see how Amazon’s website performs in terms of core web vitals here.
Web Dev measure results for ExxonMobil show this website is good in only one metrics i.e. Cumulative Layout Shift (CLS) but the rest of the 2 metrics need improvement.
| Core Web Vitals Metrics | Standard Stats | Amazon Stats |
|---|---|---|
| Largest Contentful Paint | 2.5 Seconds | 4.0 Seconds |
| First Input Delay | 100 Milliseconds | Time to Interactive – 10.1 Seconds Total Blocking Time – 800 Millisecond |
| Cumulative Layout Shift | Less than 0.1 | 0.07 |
ExxonMobil has the domain authority (DA) of 75 which is just above CVS Health company in the top 5 Fortune 500 companies list. Still, it has many quality backlinks with a good ability to rank in search engines.
4. Apple
Apple is the 4th largest company in the United States based on its total revenue of $294,135 Million in the year 2020. It’s a company from Computers industry and its headquarter is in Cupertino, California in the U.S.
You can see core web vitals metrics status of Apple’s website here.
Web Dev measure results for Apple show this website is good in Cumulative Layout Shift (CLS) and to some extent in First Input Delay with 0 milliseconds of Total Blocking Time.
| Core Web Vitals Metrics | Standard Stats | ExxonMobile Stats |
|---|---|---|
| Largest Contentful Paint | 2.5 Seconds | 7.8 Seconds |
| First Input Delay | 100 Milliseconds | Time to Interactive – 6.2 Seconds Total Blocking Time – 0 Millisecond |
| Cumulative Layout Shift | Less than 0.1 | 0.011 |
Apple has the highest domain authority (DA) of 100 which indicates it has the most number of quality backlinks and a more ability to rank in search engines as compared to other companies in the top 5 of the Fortune 500 list.
5. CVS Health
CVS Health is the 5th largest company in the United States based on its total revenue of $265,285 Million in the year 2020. It’s a company from the Health Care industry with its headquarter in Woonsocket, R.I. in the U.S.
You can see core web vitals metrics status of CVS Health website here.
Web Dev measure results for Walmart show this website is not ready for core web vitals.
| Core Web Vitals Metrics | Standard Stats | CVS Health Stats |
|---|---|---|
| Largest Contentful Paint | 2.5 Seconds | 7.7 Seconds |
| First Input Delay | 100 Milliseconds | Time to Interactive – 10.7 Seconds Total Blocking Time – 1420 Millisecond |
| Cumulative Layout Shift | Less than 0.1 | 0.783 |
CVS Health has the domain authority (DA) of 70 which indicates it has lesser quality backlinks and it has also lesser ability to rank in search engines as compared to top 4 companies.
